Dr. Minakshi Tyagi

Dr. Minakshi Tyagi is a distinguished academic leader, management educator, and corporate mentor with more than two decades of experience across industry, consulting, and higher education. With a career spanning software engineering, HR, marketing, and academic leadership—including serving as CEO, Dean, and Director at reputed business schools—she brings a multidisciplinary lens to understanding how people think, decide, and act.

Her deep fascination with human behavior, psychology, and the science of decision-making has shaped her work for many years. Over the last decade, Dr. Tyagi has immersed herself in the fields of consumer psychology, behavioral science, and applied neuroscience, translating complex research into practical insights for marketers, managers, and learners. She is widely recognized for her ability to connect brain-based principles with real-world management challenges—making her sessions engaging, evidence-based, and transformative.

As an educator, she has mentored thousands of management students, empowering them to apply neuroscience-driven thinking to branding, leadership, motivation, communication, and customer experience. As a speaker, she frequently addresses forums on leadership development, future skills, and emerging trends in management education.

In Wired to Want: How Neuroscience Shapes What We Buy, Dr. Tyagi brings together her lifelong passion for understanding the human mind with her diverse industry experience to decode the hidden neural forces behind consumer choices. Her work helps readers see the marketplace through a scientific yet practical lens—revealing not just what people buy, but why they buy.